I came across this concept today: Clienteling 3.0. Maybe I'm late to the party, but it just makes sense to me. It was in a post from Katie Street interviewing Giles Smith. I had to go away and research it, but it's essentially a modern way of thinking about how we build and maintain customer relationships.
Less guesswork, more thoughtful personalisation. Less siloed systems, more joined-up experiences.
It takes what people have always valued, genuine, personal service, and supercharges it with technology: AI, data, digital platforms, all working quietly in the background to help you understand your customer better and meet them where they are.
And honestly, in a world where customer expectations keep rising, this kind of joined-up, insight-powered service feels like the direction we have to go in.
I'm curious: have you come across Clienteling 3.0 before? Is it something your team's already experimenting with?
