Ways to work with us.
Octagon Square is a guest insight consultancy for hospitality and travel. We help hotels, resorts, restaurants, casinos and travel brands turn the guest data they already hold into revenue, loyalty and genuine care.
Every engagement starts the same way: an honest look at how well you really know your guests. Start free, then go only as deep as the value justifies.
One free hour that scores where you really are.
The way in for everyone. No cost, no commitment.
Reality Check
Eight honest questions that score how well you really know your guests, then a free 60-minute video workshop to unpack your results. Zero cost, zero slides, zero obligation.
For anyone who suspects the gap between "we have the data" and "we use the data" is bigger than it looks.
- A frank gap analysis of where you really are
- The quickest fixes to stop value leaking today
Three steps, from a focused few days to a full blueprint.
Projects where we work alongside your team.
Discovery
Up to four days inside your business to find where guest value is leaking and where the fastest money sits. We talk to your teams, dig into the data you already hold and walk the guest journey end to end.
For leadership teams who suspect the answers are already in the building, but can’t yet see them.
- A prioritised action plan
- The single metric to grow
- A clear call on what to do next: build, fix or stop
Insight Sprint
Four weeks embedded with your team, building the customer baseline every decision is missing. We join up the data you already hold and turn it into a working picture of who your guests are and what they actually do.
For brands with plenty of data and no shared version of the truth.
- A commercial data map
- A real behaviour baseline
- A test-and-learn engine your team keeps running
Value Blueprint
A deep partnership where we act as an extension of your team, build your guest data strategy, and launch it with you: from first principles to live in the business.
For organisations ready to make guest understanding a way of operating, not a project.
- Unified guest data
- A segmentation and loyalty model
- Platform choice and organisation design
- A roadmap and business case your board can back
Two engines: one for marketing efficiency, one for loyalty.
Standalone engines we build and run, with or without an engagement.
AI Marketing Engine
Automate the grind, free the talent. We build the AI that does your repetitive marketing work (content production, campaign assembly, reporting) so your people do the brilliant bit.
For marketing teams drowning in production work at the expense of ideas.
- Faster content with fewer errors
- A team back on the creative and strategic work that actually moves the business
Loyalty Engine
Turn the loyalty you talk about into a model that runs: states, signals, scores and a monthly rhythm your team can act on.
For brands whose repeat-visit numbers look fine but whose loyalty has never been tested.
- Know which guests are loyal and which are slipping
- The next best move to keep every guest
Not sure where to start?
Start with the free Reality Check, or just tell us what’s on your mind.